Brand Management & Strategy

Brand management and strategy focus on creating, shaping, and maintaining a brand’s identity, reputation, and value in the marketplace. It ensures that the brand stays relevant, competitive, and consistent at every point of interaction with customers. In this course, you’ll be introduced to the basics of brand management, positioning, and identity, along with strategies to build and maintain a strong and lasting brand presence.

What Students Will Learn?

• Understand the basics of brand management and why it is important.
• Learn how to define and establish a strong brand identity.
• Explore various brand positioning strategies and differentiation techniques.
• Develop strategies to enhance brand perception and consumer trust.
• Learn about brand equity, brand loyalty, and how to measure brand performance.
• Understand the role of digital branding and storytelling in modern marketing.